Project: Stone Sales Collateral
Led the creation of sales materials and collateral for Stone Brewing and Arrogant Bastard brands, synchronizing with new product introductions and ensuring distributor alignment for retail sell-in.
Deliverables included:
• Comprehensive brand portfolio charts and visually engaging infographics.
• Tailored sell sheets for each portfolio brand, highlighting key selling points.
• Individualized beer launch sell sheets, showcasing unique attributes and benefits.
This project streamlined communication and empowered sales teams to effectively promote and distribute products, driving brand visibility and market penetration.
