This logo redesign was done for a collective of DJs hailing from New Jersey. Being a DJ myself it allowed me to have extra insight on how to approach the project. My approach was rather simple at first. I wanted to keep the crown aspect of the logo and focus on making a monogram from the T and C. As I was designing it, an idea came across my mind to incorporate how the needle sits in the groove of a record. Thus, this mark was born. It is definitely one of my favorite logos I've had the opportunity of working on.