50% of Who Gives a Crap's profits go to help build toilets and improve sanitation in the developing world.
A print campaign for outdoor advertising. The purpose of these advertisements is to demonstrate the humorous and fun aspect of the company. These posters offer eye-catching illustrations and humorous taglines to attract the attention of users and increase sales of this brand, not just for their amazing purpose but also for the enjoyment they bring from buying toilet paper.
Client / Who Gives a Crap Role / Art Direction + Designer Type / Advertising 2021
