The City of Palm Coast’s shop local campaign is called ‘Be Local Buy Local.’ In September of 2019, the City Council adopted a council priority as part of its annual strategic action plan to create an aggressive educational shop local campaign and establish a measurable goal to increase community awareness and sales tax revenue. The City promotes the initiative throughout the year to educate residents on how shopping local reinvests a portion of sales tax dollars to pay for community improvements. As part of the campaign’s collateral, the communications team produced a rack card with photographic examples of projects that benefit from a portion of the sales tax generated each year. It also included simple messaging explaining its importance, how the money is generated and a call to action for social media interaction. Adobe Photoshop served as the primary platform during its development.