Lily Bu's profileHannah Mae's profile

Oaktree Social Media Content

Oaktree Roadtrip Camper Van Gif
Oaktree Social Media Refresh
I volunteered with Oaktree as their inhouse designer for 15 months. Not only was this a great opportunity to put my design knowledge into practice, it was also where made the smooth transition from university to working collaboratively with others in a workplace setting. 
Introduction:
Oaktree is a youth-run international development agency. We believe that every young person should have an equitable chance to reach their potential, no matter where they are born. We exist to empower young people across the Asia-Pacific Region to become agents of change and lead sustainable development in their communities. "

During my time at Oaktree I was able to refresh their Instagram feed to a more cohesive and exciting style. Due to the fast paced nature of the not-for-profit space, many of these designs were created with fast turnaround
Youth Fellowship:
We were lucky enough to be offered a few grants that gave out funding for young people in the activism space. This was a great chance to give directly to the grassroots community and acknowledge the tireless volunteers that contributed to all our local fundraising efforts. 

At Home with Oaktree:
When the COVID-19 Pandemic first hit Australia, it had massively impacted Oaktree. Our biggest annual campaign, Live Below the Line could not be held amidst supermarket panic buying. Our quick thinking marketing team decided to run speaker panels over Zoom, inviting the most inspiration industry experts. Not only did this give young people a voice and a platform, it was also a safe space to express all our new found uncertainties. 
Brand Identity:
Oaktree has several mini campaigns throughout the years, for all of which we created bespoke logos. These are some examples including the rebrand of the Regular Giving Program, the Christmas Campaign and the launch of Cafes for Change. It was fun to create branding that belonged in the same family as the primary Oaktree logo but still had their own personality. 
THANK YOU
🙂

What did you like about this project?
How can it be improved?
👇 Let me know below 👇

Oaktree Social Media Content
Published:

Oaktree Social Media Content

Social Media graphics and motion content for the non-profit NGO Oaktree. Following their brand guide and style. Largely digital with a focus on v Read More

Published: