Project: Stone Night of The Gargoyle

In 2018, Stone Brewing's #NightoftheGargoyle Halloween program made waves with its innovative approach. As part of this event, coinciding with an exclusive #EnjoyByIPA on draft, I spearheaded the implementation of the first-ever Augmented Reality (AR) experience alongside an engaging Instagram costume contest. The program garnered participation from over 600 bars and stores nationwide, amplifying brand engagement and creating memorable experiences for consumers.