Longaniza Breakfast Club - Ube Love 2 Marketing Materials (2022)
“When Yammi met Calli” is the merging of two classic FIlipino flavors, Ube and Calamansi!
An experiential event that is hosted by a collection of local Filipino business owners who want to create more immersive events for Chicago!
Ube Love 2: when yammi met calli is an event created by Longaniza Breakfast Club. They reached out to me to help take their Instagram to the next level with a focus on Reels.
Ube Love 2: when yammi met calli is an event created by Longaniza Breakfast Club. They reached out to me to help take their Instagram to the next level with a focus on Reels.
Video One Views: 909 Video Two Views: 20.7k
First I took their original design and created a special template that fit with the ratios for Instagram. This template also worked as a story template as well. I then took this template and slightly modified it to be apart of the Vendor/Performer Introduction Video border.
First I took their original design and created a special template that fit with the ratios for Instagram. This template also worked as a story template as well. I then took this template and slightly modified it to be apart of the Vendor/Performer Introduction Video border.
I then took this template and slightly modified it to be apart of the Vendor/Performer Introduction Video border. Each vendor and performer submitted a video of them introducing themselves, and some even sent additional images or videos. I was able to incorporate different styles within the template to show off the uniqueness of each vender and/performer.
To not crowd the feed with just this template, I help create videos based on two characters that were created in honor of the event Yammi and Calli.
Yammi is based on the Philippine's purple yam, Ube. Calli is based on the popular fruit calamansi.
There were so many other options outside of the event that could help advertise the Filipino community in Chicago while bringing attention to the upcoming event. Using the performers talents to the test, we created a fun singing competition based on a popular series on Youtube. To help relate to the audience, we created fun interview styled where the questions would relate to Filipino food and party favorites. During this event there were tons of amazing bakers who sold different pasties containing Ube. To showcase their talents before the event, I was able to grab a handful of desserts, and a handful of the Yammi and Calli characters, and created a video showing off the desserts with a traditional Philippine traditional tinikling song played in the background.
During Ube Love 2, new products and collaborations released within the Longaniza Breakfast club members, and they wanted to showcase the success and creations that are possible when connecting with the community.
