Agency: Blue Chip Worldwide
Client: Bausch + Lomb
Project: Target Aisle Redesign
Description: Presented display mockups tailored to various retailers' specifications to drive purchasing decisions within the retail environment.
Target Wellness Aisle Redesign: Derived from the success of the beauty category, this concept revitalized the optical department by injecting vibrancy into the traditionally dull space.
Options Provided:
Option A: Inviting consumers to "See Wellness Your Way" through warm tones and gold accents, evoking an upscale ambiance conducive to self-care.
Option B: The I-Care concept facilitates consumer engagement, helping them explore the meaning of eye wellness. Streamlined communication of category benefits (Cleanse, Relieve, Renew, Support) simplifies product discovery. Inspired by natural elements, including wood and clean, bright tones, the design emphasizes the importance of eye health.
(Option A: above)
(Option B: above)
Project: Target Inline Displays
Client: Bausch + Lomb
Brand: Biotrue
Description:
Optimized renders provided by the display vendor to effectively showcase the brand's full lineup of extensions with enhanced font treatments.
Project: Walmart Lumify Holiday Gift Pack & Display
Client: Bausch + Lomb
Brand: Lumify
Description:
Crafted a bespoke holiday gift pack featuring new Lumify products, displayed on a corrugated end-cap at Walmart locations. The holiday pack also included a festive ornament add-on for enhanced seasonal appeal.
