Project Details: Lumify 2022 National Sampling Tour

Agency: Blue Chip Marketing Worldwide
Client: Bausch + Lomb
Brand: Lumify

Description: 

Managed a Lumify pop-up event, a "tiny home" tour across the nation, aimed at engaging potential customers through interactive experiences and brand immersion:

• Distributed samples of Lumify eye drops to attendees.

• Conducted mini masterclasses with professional makeup artists.

• Hosted Q&A sessions with makeup artists and influencers to address consumer queries.

• Provided local refreshments and treats to enhance the event experience.

• Offered premium giveaways to attendees.

• Introduced a TikTok challenge, #LUMIFYEyeDance, centered around the "selfie station," where consumers had the opportunity to win a trip to NYC and an epic celebrity-style makeover (challenge concluded on 8/31).

Promotional Collaboration: 

The NYC event received promotion from Maybelline through Instagram, leveraging:

• Coordinated Instagram stories aimed at driving traffic, enhancing brand awareness, and facilitating conversions, reaching out to 11.3 million Maybelline followers in addition to organic traffic generated by scheduled influencers.

• This project showcased innovative marketing strategies and cross-brand collaborations, amplifying Lumify's visibility and engagement among target audiences nationwide.