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Benifdor | Brand identity


Benifdor — brand identity for the clothing shop

Benifdor is a quality and fashionable clothing shop. They source stylish and premium clothing from popular brands. The brand's strengths include a wide range of items from casual t-shirts to sophisticated dresses available in a variety of sizes and styles, constantly updated clothing collections, and fast delivery of clothing patterns from the most famous brands. Benifdor were approached with the task of developing a visual identity that should reflect the core values listed above.​​​​​​​




The logo is made in 2 variants: a typographic one and as a sign. They do not interact much with each other and should be separate from each other, because the font version is the main version of the logo and does not require any other design changes, while the sign should be recognisable, so the ten-pointed star was added, which symbolises both the crown and the star (symbol of quality) and the versatility of the assortment choice.




Based on the task, the identity was developed using black and white colours, which symbolise quality and stateliness. The font was chosen accordingly: refined, aesthetically pleasing and evoking a sense of premium Tenor Sans. A ten-pointed star was chosen as the main brand identity, symbolising the quality and versatility of the range selection.




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Maksim Nikolaev, brand designer


Benifdor | Brand identity
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Benifdor | Brand identity

Benifdor is a quality and fashionable clothing shop. They source stylish and premium clothing from popular brands. The brand's strengths include Read More

Published: