Project Highlight: Enter Night Pilsner Launch with Metallica

During the 2018-2019 North American Hardwired Tour, I spearheaded the launch of Enter Night Pilsner in collaboration with the iconic band, Metallica. This project involved:

• Marketing Material Creation: I conceptualized and produced all marketing materials in close coordination with Metallica's team, ensuring brand alignment and resonance with the target audience.

• Field Marketing Activations: I meticulously managed field marketing activations across various markets throughout the United States. Leveraging scheduled tour events and prominent festivals like SXSW, I equipped distributor partners and sales teams with launch materials and consumer giveaways, strategically distributed at key accounts and retailers in the vicinity of the shows.

• Collaboration and Coordination: I collaborated with concert venues and concessionaires to optimize sell-through opportunities and guarantee the success of the initiative. Rigorous reporting and feedback mechanisms were established to keep key stakeholders informed about the project's progress and successes.

For further details and insights, you can explore the project's coverage on Metallica's official website: Enter Night Pilsner Launch Article