Objective:

• Develop a clean, stylish logo which projects that the organisation is a help / fundraising organisation
• Communicate human compassion, understanding of the situation of people with mental illness is in.
• Inspire to help others
• Address a more ‘high end’ target audience.

Rationale:

• The word “understand” in a simple font is followed by a scribbled brain / speech bubble that symbolizes mental illness (darkness, disorder)
• The logo communicates “please understand me”