The digital marketing team wanted to create more blog content that was both educational and entertaining, to serve to our email list and to improve our site's SEO.
GOAL: to improve our click-through rates and get more eyeballs on our site's blog
1. Ideated this #AwardsSeasonHair campaign, identifying that there was a want for replicating awards show red carpet looks. Our audience emulates and copies celebrity looks, from their outfits and accessories to their hairstyles.
2. Created this edgy look for the 2020 Awards Season hairstyles blog eblasts with bold typography and a strong red background. I hand-selected each photo used as the headliner for these eblasts as well as all photos used in the blog articles.
RESULTS: This made for an eye-catching series of articles that were trending on social media and ranked in the top ten of Shopify's weekly blogs based on number of hits.
This distinctive, off-kilter style was a hit and was used for FHI Heat's blog eblasts for several months (see below). It is ideal for highlighting of-the-moment stylish hairstyles.
