Scope of work
Concept Creation • Retail Design • Packaging Design • Seasonal Content
Concept Creation • Retail Design • Packaging Design • Seasonal Content
The concept is brand-driven with the adoption of "7" in its key art. Highlighting the prosperity of Chinese New Year, the numeral is dressed with "lucky" elements to reel in good fortune, such as koi fish, ingots, coins and flowers. Linking back to "7", the header idiom features the word play of Chinese character seven "七".
Credits
Art Director Zi Min Liu • Copy Writer Elliot Lim • Designer Nur Dyna Osman
