The Alefba Group is an organization composed of specialized and experienced people who work in the field of stock exchange (bourse). The main activities of this organization are divided into two main categories; A) attracting investors in the stock market, and continuous and valid activity in the stock market; B) Training beginners professionally and in principle to enter the stock market.
Seimare Studio Design Team used these two key items in designing the Alefba logo. In designing English and Persian type, we used thick lines to take advantage of its psychological properties. Also in Persian type, the connection of the letter (a) to the letter (lam) intensifies this feature, which was considered due to the long history of the Alefba group in the country's stock market in the design process. At first glance, it made the audience feel confident and trustful about investment and financial security.
Seimare Studio Design Team used these two key items in designing the Alefba logo. In designing English and Persian type, we used thick lines to take advantage of its psychological properties. Also in Persian type, the connection of the letter (a) to the letter (lam) intensifies this feature, which was considered due to the long history of the Alefba group in the country's stock market in the design process. At first glance, it made the audience feel confident and trustful about investment and financial security.
The circle is a symbol of movement, fluidity, society or community, and so on. The circular shape was used in the design of the Alefba's visual mark, due to the wide range of alphabets. In its academy, the Alefba teaches different people to enter the stock exchange market, the square shape inside the circle, is the square that wants to move and stands on one of its angles, it refers to these people who are at the beginning of the path and gradually learning like the alphabet-style (from A to Z), they become professionals in this field. The square shape indicates immobility and stillness. One of the angles of the square has taken on the soft and smooth form the circle due to its placement inside the alphabetic circle. This becomes a moving and fluid circle.
In this section, the colors are selected based on the keywords specified and the brand spirit. Gray is chosen to be large, strong, and reliable, and gold is chosen to show grandeur, wealth, and profit.
