In India, when a woman’s bra strap peeps out from her top - judgement, stares, sexualization, & character assassination instantly follows. Wanting to turn this age-old taboo into new-age normalcy,
I have conceptualized and designed this social media ad for Zivame, India.
This digital ad takes a bold stand against bra strap shaming and brings a dialogue that was tucked under stigma and silence, for decades, finally out in the open. It confronts the deep seeded patriarchy that still flows in our society and attempts to put an end to this preposterous moral policing, once and for all.
