Grissini - Breadsticks Packaging Redesign
About the project: The aim of this project was to redesign the packaging of a breadstick brand from Argentina. Since they had a tendency to break and be dry at times, we developed packaging that would not only prevent them from breaking but also include accompanying dips to enhance the flavors.
Conceptual Explanation: Let yourself be carried away by the flavors of the world. We proposed new flavors according to different nationalities - Greek, Italian and Mexican - and visual cues that alluded to the cultures. We also developed advertising material for magazines and bus stop billboards in order to evoke the desire in people to be transported to the corresponding countries. In addition to this, a supermarket stand was designed for the product launch.
MEXICAN PACKAGING: BREADSTICKS WITH guacamole dip
ITALIAN PACKAGING: BREADSTICKS WITH CAPRESE DIP
GREEK PACKAGING: BREADSTICKS WITH TATZIKI DIP
grisines & Dips: VIDEO ADVERTISEMENT
grisines & Dips: MAGAZINE ADVERTISEMENT
grisines & Dips: BILLBOARD ADVERTISEMENT
3D MODELING OF SUPERMARKET DISPLAY STAND
Please note: These development stages were undertaken as a team together with Brenda Lin de Souza, where my personal area of emphasis was the 3D modeling of the packaging and supermarket display stand. I also played a key role in the design of the advertising material and brand logo.
