People's Association: 1 Year Social roll-out

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People's Association 1-year social roll-out

After winning a one year contract with People's Association, we were tasked to create a social plan that would increase their following, and drive more participation for their community center classes and activities. As such, we came up with 3 social media campaigns that could also promote the kind of kampung spirit that the People's Association sought to create on-ground, to online.

Kampung Spirit: A sense of social cohesion in a community where there is understanding and compromise among neighbours, even as preference differ from household to household