WFP: Zero Waste Dining
This was an entry done for the Cannes Young Lions Awards. World Food Programme wanted to encourage people to waste less, one small step at a time.
Truth
People tend to overbuy food, and not eat it in time. Food products slightly past their due date tend to be thrown away, when they are still edible.
What we did
Our proposal was to collaborate with Masterchef - a global cooking competition that is known for supporting good causes. They have weekly "Mystery Box" challenges where the contestants create fine-dining dishes from mystery ingredients. We wanted to give contestants a truly unique mystery box- one filled with overripe and slightly expired food products.
The contestants must then create dishes using these ingredients, proving that expiring food can still be eaten, and be elevated to a fine dining level.
Art Directors: Joanna Lim, Chynna Ang
