Offshore Lifestyle was created by a team of gritty, hardworking, hard-playing fanatics who know the reward for hard work is good times. Coast to coast, and all the waterways in between, Offshore Lifestyle makes quality gear for your life on the water. \

Their motto is "Work Hard. Fish Harder."

I worked with Bob Sattler of Suede Projects on tuning up the wordmark. The goal was update the wordmark to the best possible version of itself while maintaining the 'S' hook and some of the overall essence. The new logomark and brand update were moving into more of a  heritage/americana aesthetic.