Auto Lounge of New England Branding
This client had just opened their high-end car storage facility where car enthusiasts can store their high-end automobiles on a monthly basis. What sets them apart is alounge/club aspect for members to hangout, watch sports, enjoy unlimited facility access and use some advanced security features. Overall, they wanted a brand that felt modern and luxurious, clean and high-end.
Flyer:
Business Cards:
First, I put together a moodboard with a variety of ideas and inspiration for color pallettes, logos, typography, websites, icons and more, to get a better idea of aesthetics that the client liked. Here is a snippet of some of that work:
The next step was to come up with a variety of logo options for the client based on certain choices they made on the moodboard:
Once the final logo was chosen and revised to the final design, I worked on adding colors into the logo as well as presented a few options for the script font:
Website design is in progress and will be on here soon!
