NewCycle (Argentina) commissioned us to develop the new Adidas ZX campaign in LATAM. Our task was to develop from the 3D modeling of the four sneakers models to the design and visual conceptualization of five spaces dedicated to the sneakers.
Squishy, surreal comfort and sensation with every step. A full suite of animations, live action and CG stills
celebrating the satisfying science of innovation and running technology.
Our campaign was dedicated to countries like México, Colombia, Perú, Chile and Argentina.
CREDITS:
Client: Adidas
CGI, Motion and Shoe Modeling: Black Holes In The Sky Studio (BHS Studio)
Art Direction and 3D Modeling: By Electra (Adriana Mora)
Creative Direction: NewCycle
