All-In — Advertising Association
As part of the 2020 Young Lions UK Competition, the Advertising Association asked us to create a campaign to increase diversity within the industry by encouraging anyone from any background to consider advertising as a career choice. We saw in this brief a chance to empower people like us—and just as equally, people not like us. It’s a chance to focus on the richness that true individuality can bring to the industry.
Our starting point was the Advertising Association’s existing ‘A’ logo. If the black and white mark represents the industry currently, how would it look if it embraced diversity and everything it encompasses? With an expanded colour palette and a set of generative patterns—representing Creativity, Tenacity, Identity, Transformation and Perspective—we’ve developed a flexible identity that allows for infinite possibilities.
The A becomes unique in every application, celebrating how every single one of us is different and showing that in order to change the market, we need to be all-in.
Featured on the Advertising Association website.
DESIGN
Lilia Quinaud
Mario Pimenta
Lilia Quinaud
Mario Pimenta
CLIENT
Advertising Association
COMPETITION
Young Lions UK: First Place
Young Lions UK: First Place
YEAR
2020
2020
Follow me on Instagram: @quinaud
