Working with Stretch Experiential Marketing, we implemented the digital component to an adidas activation. The adiVan is a mobile pop-up store which travels across South Africa and used for brand awareness and as a selling tool at key events such as rugby games,
football tournaments and at Virgin Active Health Clubs.
We built the adiVan touchscreen app, which allows users to go on a journey to find their ideal shoe, and along the way select relevant running routes.
The home screen where users can navigate to view content of the app.
Data capturing was a key component of this activation.
All users sign up to the 3Stripes communication platform.
Users can also view the latest product videos on offer!
