CHAPARKHONE Logo & Visual Identity
"Chaparkhone" is a equestrian accessory shop based in Iran, their request was logo design and corporate identity.
At first I had a massive challenge to combine the horse head with the letter 'C' to create the first step in designing the logo, the next and the main challenge was to show the true Identity of Persian culture in branding that origins from the name "Chapar Khaneh".
Chapar Khaneh is a Persian term for the postal service used during the Achaemenid era and to exchange and replace the exhausted horses (More).
For this reason I used the upper part of the entry as the actual part for the logo which shows the Iranian architect as well as the main ancient Chapar Khaneh building.
