Barilla is an Italian family brand with more than 150 years. Since the beginning, communication had a big role in the brand's strategy. Italian roots, family and tradition are one of the most important values of the brand. Barilla also taught us that there is no such thing as "just pasta".
My goal was to create an optical illusion
using the contrast of the black and white photo.
Using pasta nests, wire and a white sheet, I was able to create a dreamy scenario, with a beautiful cloud hanging from the sky. I wanted to remind us that "keeping your head in the clouds" doesn't have to be a bad thing. It helps you be creative and think of new ideas.
It's also a reminder that even cloudy days, can be great days!
