This campaign aims to promote the usage of additional bank services in order to avoid long queues at the branches. Posters, brochures, SMS, along with email and newsletters.
"I didn't know it could be done. You can top-up your mobile by texting 66845."
"I didn't know it could be possible. Paying your energy and phone bills online."
"I didn't know I could do that. Withdrawing more than 900 bolívares from the ATM."
