Gardens by the Bay - Calendar and Red Packets
Calendar
Gardens by the Bay (GBB) tasked us to create a calendar that had a second life after the year was over. Using photos stared by their users at various events, the monthly calendar featured each photo as a postcard. The postcards were perforated, and could be torn out to use. Each month's page used the colour scheme of the User image.
Red Packet
Angbaos (red packets) in three colours were also given out with the calendar. The featured flower is a peony, commonly used during the new year.
Copywriter: Noi Sudirman
Art Director: Chynna Ang
Account Executives: Tom Yap, Crystal Loo
Account Executives: Tom Yap, Crystal Loo
