Brand: Blake Boultbee Youth Outreach Service
Goals of the Campaign:
1. Raise Awareness
2. Attract New Donors
3. Educate New Clients
4. Achieve all of the above at a low cost and through
channels that require a little amount of up-keep for Rod
Big Idea: Paint The Town Purple
Donors will have the opportunity to help Paint The Town Purple and sponsor BBYOS branded benches around the GTA (above). Donors will be made aware of this opportunity through direct mail letters (below). These benches are not only opportunities to raise money for this service but also to raise awareness. QR codes (above) will be place on the arm rests of these branded benches and will take the user directly to the BBYOS website.
Having an influencer, such as Donte Colley, to promote the services that BBYOS provides would be an effective way to reach their youthful target audience. Social Media challenges would be introduced by Donte, such as: sharing your mental health journey through art. Fans would then share their content using: #BlakeBoultbee and #PaintTheTownPurple. Not only would this normalize conversation about mental health but also raise awareness about BBYOS.
An addition of a park bench is made to the logo. The symbol of the bench is very representative of the brand because BBYOS was founded on a park bench.
