BRAND: CARLING BLACK LABEL

CAMPAIGN IDEA: CARLING CUP OF AGES

IDEA: Soccer is the most popular sport in South Africa with the Carling Black Label Champions Cup being among the most watched soccer matches. But in 2020 due to the pandemic there was no match for the fans to enjoy. So we created a never seen before match using previous match footage. It was the greatest match ever replayed.

CONTRIBUTORS:

Copywriter: Tshepo Molefe & Gregory Walker

Art Director: Jacques DuPlessis

Multimedia Editor: Warren Keiser & Dewan Meyer

Creative Director: Nhlanhla Ngcobo & Sukumani Gulube

Executive Creative Director: Loyiso Twala & Nigel Matthews

Chief Creative Officer: Neo Segola