San Diego Tourism Campaign
Visit San Diego partnered with Tripadvisor to ramp up efforts to present San Diego as the vacation destination of choice across every step of the vacation planning process.
This campaign focuses on targeting users who are researching options for travel. The campaign aims to provide an experience that includes a rich environment with video, POIs, images, text write-ups and more. Content has been be presented in logical sections through categorized navigation so that users would be able to focus specifically on what they want in a more snack-able manner.
