About
This is my bachelor's degree project in Graphic design – it is a school project and not an official one in any way. My mission was to create a new graphic identity for the book publisher Arcturus Publishing. I thought that the publisher currently has quite an anonymous graphic profile, which can be problematic in competition with other publishers. The project is mainly a branding project, which included deciding things like logotype, typography, colours and graphic elements. I also decided to create a prototype for a new website with e-commerce. Arcturus Publishing is focused on publishing classics in this project, and to give an example of this I designed five book covers, all of them in the same kind of genre.
The point of the project was to design a new strong graphic identity for Arcturus Publishing that stands out. Arcturus is today London based and dedicated to create books that appeal to a broad, international market. I had the Swedish market in mind in this project. The target group could be people from around 20 years old and older, that not only appreciates a good reading experience but also appealing design, and likes to see books as objects worth saving and collecting.
Inspiration for the graphic profile is taken from the name Arcturus, which is a giant star in the Northen Hemisphere, and the brightest star in the constellation Boötes. It is one of the brightest stars that can be seen from earth.
Examples of how the corporate colours can be used with the logotype. The night sky is an important graphic element for Arcturus, and is used when possible. The gray colour is seldom used, but is there for the digital platforms, especially for text. The symbol in itself is used without "Arcturus Publishing" in small formats or when needed.
All books have two contrasting colours, and they differ from book to book.
The books are bound in half cloth binding.
The website is for viewing and purchasing books, but you can also read about the authors.
Home – Log in – Specific book page. The Book page also contains more images of the book (see video above).
