Project Type: 1st Year Copywriting Student Project
Client:
Creative Solution:
Client:
Zang Caffeinated Chocolate
Creative Solution:
I created a radio advert centred around two young men who are currently training for rugby try-outs and need to push extra weights to bulk up. Stereotypically it is believed that athletes take steroids to enhance their performance, however our lead protagonist is streetwise and prefers Zang as the safer alternative. It gives him enough energy to push more weights and break his personal records.
Credits: Creative concept, Copywriting - Shamiso Mudzingwa
Click the play button above to listen to the radio advert.
