8M Madrid City Campaign
Madrid City Council commissioned Familia for the 8M day campaign. We celebrate the 8M as a day of tribute to women, which values them in all areas (personal, family, professional, social…) The 8M as a collective celebration, where all women name themselves and make heard. The 8M as a day of visibility of all those women who, for various reasons, are underrepresented. The 8M as an opportunity to represent the plurality of personalities, professions and characteristics that woman can embody. The 8M as an opportunity to fight for equal rights and opportunities in all areas. The 8M as a day of sisterhood between women, a day to support each other and be united. 8M, el día de TODAS.
Concept and Design: Familia
Motion Graphics: Gimmewings
Client: Madrid City Council
