Who are we?
TasteBuds are a quirky and friendly supplier of planet friendly goods, varying from imported food and drink to local produce sourced from geo-dependant farms and suppliers close to our customers. We source, package and deliver straight to the consumers door.
Whats the challenge?
They need a brand identity that fits in line with their brand personality. Fun quirky and loud. They find themsleves in a crowded market and aim to attract customers by showing the positives in shopping local. They source their produce from local farmers and retailers and in doing so aim to boost small business's on the back of the covid pandemic.
Full brand identity, including logo, brand system, colour palette and image bank. Create appealing visuals and showcase how the brand can work across a variety of mediums.
Building our Identity for TasteBuds
Our identity needs to be on point with the brands personality — fresh and friendly, a mellow and laid back brand that is here for you. We make it easier for people to shop and purchase food / drink so we should be represented as just that.
Typography
When deciding on a typeface for TasteBuds, we needed a modern serif font that is bold and loud. With limiting use to our word-mark and primary needs, Sergio Trendy was the perfect fit.
Forma Micro communicates clearly and effectively. It’s a flexible type family that contains all necessary styles. There are four preferred weights for Forma Micro, each with an italic version.
These typefaces work together seamlessly and combine both elements of fun with conventional.
Colour
TasteBuds needed a vibrant and vast colour palette, although we will keep the use of colours on most collateral limited to a maximum of four as to not visually flood the design, we still needed an array of colours that are on tone with our personality.
A palette that correlates directly with our fresh and earth friendly service, TB 01, 02 and 03 link together from one group of mellow and relaxed colours where TB 04, 05 and 06 give us the ability to create emphatic compositions.
Our Black is set at 80% tint, this is solely to remove the harsh contrast between the pastel colours and the true black. By bringing the tint down we can give the colour a more fitting tone.
Image Strategy
Our image strategy is focused on showing fresh and organic goods that come from local communities and local farmers that are here for you.
The images selected are edited under the same pre-sets, this creates a consistent image bank that keeps collateral together. Each image captures a moment, we give a true and authentic sense of being and with this we can display clearly what it is we offer. It will ensure that we maintain a strong, unique visual narrative.
The use of images set in our selection of graphic shapes gives the brand a system to stick too, these shapes compliment the imagery and allow us to display images in a more consistent and fun way.
Visual Executions
This is how we envision the brand identity working, not only on internal examples of collateral but across a broad spectrum of branded elements.
These visual insights give a clear narrative of where we see the brand identity working. We aim to show you how this system can work and how we can roll this brand system out alongside our new strategy.
Outdoor
Print
Digital
Packaging
Vehicles / Delivery
Fashion / Apparel
