Appy is India’s first still apple beverage made by Parlé Agro – the creators of Frooti, Appy Fizz, Bailley & B-Fizz. Parle Agro came to us for a new identity. Visualized through bold, blocked color & type, the brand represents the drink’s unbelievably crisp & fresh qualities. We wanted the distinct black, white, and red visual language to be as refreshing as the product itself, with a simple apple design to evoke a classic feel.
&Walsh, 2021 / Sagmeister &Walsh, 2015.
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