20th Anniversary 3-Peat Guernsey
Role: Logo Design / Collaborative Apparel Design / Creative Direction / Design
2021 marks 20 years since the Brisbane Lions started on their journey to win three Premierships back to back. The Brisbane Lions decided to honour this era of the Club with a commemorative Guernsey that would be worn against the Essendon Bombers, who 20 years ago the Lions beat in their first Grand Final win. There was a wider club celebration to mark the occasion. A logo was developed which would feature on the guernsey along with all marketing and social media collateral. The guernseys worn during the match would then be auction to the public. The Guernsey was developed in collaboration with the Licensing and Merchandising Manager.
