A banner ad for holiday campaign. The image creates visual hierarchy and focuses on the beautiful potted amaryllis at the center of the image. The correct color mode is used along with opacity on the CTA to allow more visual of the cache pot while keeping the CTA readable and legible. Masking tools were used to overlap type and image. The file size is 300x600 as required for the project. The layout retains a 10px margin on all sides and is under 150k in file size.