Manila St is a Filipino-owned handcrafted ice cream based in Sydney Australia. I've been commissioned to do a packaging redesign without illustrating any element of the flavor, e.g. no purple yam, but instead, focusing more on the color identifier. For the Ube Halaya, flavor, main color is purple. 

The first batch of the new packaging for Ube Halaya has been printed already, and out in limited quantities!