NOA ACTIVE HERBS
Background
NOA is an “active herbal” beverage which combined cutting-edge scientific research with old traditions. In 2013 we helped the founder Noa Fridmark build the entire brand from scratch. Naming, bottle design, brand images etc. NOA brought a new health trend from the US to Scandinavia and was one of the first company that launched functional drinks in Scandinavia. The trend was to launch a drink opposite to the up-beat Red Bull world and instead focus on relaxation and tranquility.
NOA is an “active herbal” beverage which combined cutting-edge scientific research with old traditions. In 2013 we helped the founder Noa Fridmark build the entire brand from scratch. Naming, bottle design, brand images etc. NOA brought a new health trend from the US to Scandinavia and was one of the first company that launched functional drinks in Scandinavia. The trend was to launch a drink opposite to the up-beat Red Bull world and instead focus on relaxation and tranquility.
Solution
We were involved in the project from the very beginning and have developed everything from naming to brand identity and packaging design. The structural design/shape of the bottle has been developed in a tight collaboration with No Picnic. The graphic elements are inspired by the flavors from the Swedish nature. Research showed later that 85 % of the reason why people bought the drink was because of the design. NOA has received a lot of design awards such as Red Dot Awards, Gold in Pentawards, German Design awards and many more. NOA was launched in 15+ markets.
We were involved in the project from the very beginning and have developed everything from naming to brand identity and packaging design. The structural design/shape of the bottle has been developed in a tight collaboration with No Picnic. The graphic elements are inspired by the flavors from the Swedish nature. Research showed later that 85 % of the reason why people bought the drink was because of the design. NOA has received a lot of design awards such as Red Dot Awards, Gold in Pentawards, German Design awards and many more. NOA was launched in 15+ markets.
