Flor Del Soul
Essence Planner is a lifestyle brand that curates their products with an emphasis on mental health, self-care, and holistic living. Mental wellness has a stigma in immigrant families and BIPOC communities, so they decided to break generational boundaries and create a more inclusive way of living through their products. There isn’t a blueprint on how to navigate life, especially when families first immigrate to America. They designed their planners to add helpful life tips such as health appointment reminders, allyship QR codes to resources website, tax document reminders, along with wellness components to assist our users who might need an extra hand in navigating life in the US.
Disciplines: Art Direction, Book Design, Brand Design, Brand Development, Brand Guidelines, Brand Identity, Brand Management, Brand Strategy, Concept and Research, Design Strategy, Logo Design, Merchandise, Print, Typography
