This is a gif I made for a Bycicle company based in Brooklyn, NY. The client wanted an interesting, fun way to engaged with followers on their instagram. I presented the idea of incorporating things that can be done with a bicycle in NYC. We decided to go with the concept of food + riding your bicycle. It is fun to ride your bicycle to your favorite pizza/ ice cream spot in NYC. This was a fun way to advertise the bicycle without using the actual bicycle but an illustration of it and fun things can be done.