These projects were created for AB Testing ads for a roofing company that was looking to move it's ads onto multiple platforms. Initially the ads were created just for facebook but the idea was to test their effectiveness and then move onto facebook.

For this round of projects I created 2 versions. 1920 by 1080 as well as 1080 by 1080. 

These projects look straightforward on the surface but I wound up utilizing almost every basic technique you could think of. There are animations, masks, shape layers, as well as an entire host of other techniques.