Zhicko Logo Design

Project Brief

Zhicko is a mixture of persian art and the modern world that focuses on young people. at zhicko we care about fashion, beauty, health and originality and we try to desian and offer the most up-to-date and stylish in a way that reflects Iranian cultur we help the beauty of people. since the zhicko is a brand that is associated with non-Iranian communities the most important principle in this brand is Iranian idd it is traditional and focuse has been on showing Iranian identity in different ways.

Project MindMap

After the required studies, as in the brief presented, a lot of emphasis was placed on Iranian identity, an attempt was made to show the Iranian identity in different ways. After collecting the words related to the brand in the form of a mind map and some research, it was decided to use the lotus flower as the brand logo. The reason for using Lotus was that the lotus flower was of special importance in ancient Iran. This flower is also known as lotus or oriental lily The lotus flower has been used as a symbol in the life of the ancient Iranian society The lotus means the earth of the universe, it blossoms in the waters of endless possibilities; Solar matrix; It opens at sunrise and closes at sunset, which is a manifestation of solar rejuvenation Thus the manifestation of all intellectuals is creation, fertility, rebirth and immortality The lotus is a symbol of perfection because its leaves, flowers and fruits are circular in shape. Lotus means spiritual blossom because its roots are in the sludge and it goes upwards, The lotus is a symbol of extraordinary man or divine birth because it comes out of the muddy waters without any impurity.

MOOD BOARD

Type Enhancement

Another thing that was important besides being Persian was being modern and stylish This point has been noticed in typing the word zhicko The font used in this word has line contrast and with its strengths and weaknesses, it shows modernity in the form of traditionalism.