If you ask me, I'd say craft and branding have somehow been going in opposite directions in the last few years, logos rebrands have been becoming simpler and simpler due to technological format constraints and a constant aim to try to communicate and hit the most broad targets. Leading us to some sort of "less is less" formula in more than a few cases. It has been a great challenge (and pleasure) to collaborate with the @bornuglyagency team who has been shooting for a brand that transpires crafted, wittiness and bizarre beauty.
Easy will always be boring, and hard challenges are what brings the most satisfaction into our jobs. Thanks for inviting me to be part of the birth of this new beautiful and weird brand, guys.
Easy will always be boring, and hard challenges are what brings the most satisfaction into our jobs. Thanks for inviting me to be part of the birth of this new beautiful and weird brand, guys.
