JBRWKY Productions is a digital media production company that welcomes non-profits and small businesses into brave storytelling.
Owner and experienced cinematographer Jacob Butler asked our team to help him launch his company with a thoughtful brand strategy and visual identity. The brand needed to establish credibility with an audience of local arts-centered non-profits and small businesses, conveying an approachability that is also bold on behalf of the underdog.
WIth a name inspired by the Lewis Carrol poem, “Jabberwocky,” Jacob was inspired by the imagery of helping his clients overcome the entry barriers to digital video marketing, just as the child in the poem overcomes the Jabberwock in the dark woods.
The logo draws inspiration from this story, with the Jabberwock standing on a heraldic banner traditionally used to help armies identify their commanders in the field. The cutouts on either side of the banner reference the cutouts on a reel of film used to advance images forward.
We rounded out the brand visuals with a full typography and color system, style guide, website refresh, and designs for business cards, social graphics, and apparel.
Owner and experienced cinematographer Jacob Butler asked our team to help him launch his company with a thoughtful brand strategy and visual identity. The brand needed to establish credibility with an audience of local arts-centered non-profits and small businesses, conveying an approachability that is also bold on behalf of the underdog.
WIth a name inspired by the Lewis Carrol poem, “Jabberwocky,” Jacob was inspired by the imagery of helping his clients overcome the entry barriers to digital video marketing, just as the child in the poem overcomes the Jabberwock in the dark woods.
The logo draws inspiration from this story, with the Jabberwock standing on a heraldic banner traditionally used to help armies identify their commanders in the field. The cutouts on either side of the banner reference the cutouts on a reel of film used to advance images forward.
We rounded out the brand visuals with a full typography and color system, style guide, website refresh, and designs for business cards, social graphics, and apparel.
“I can't recommend This Whole City enough. They're thoughtful about every aspect of the work and truly want you to succeed as a person and as a business so it's easy to trust them with your brand.”
—Jacob Butler, Owner at JBRWKY
