miligrama design's profileLívia Perdigão's profileZé Victor Férrer's profileJuvenal Joaquim's profileLorena Araujo's profileAndré Carvalho's profile+4

Cervejaria Capitosa

Multiple Owners
•
Branding
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity


CERVEJARIA CAPITOSA
Branding: Strategy, Verbal, Visual Identity, Graphic Design, Illustration, 3D, Packaging.
2019-2021

PT | Capitosa é uma cervejaria artesanal genuinamente cearense que produz e fala sobre cerveja com um olhar especial para a linguagem e os sentidos. Sempre se mantendo fiel à sua origem e personalidade forte, é uma marca que se posiciona como acolhedora, obstinada e consistente. A proposta da Capitosa é dialogar com diferentes públicos de maneira acessível, abraçando todos os amantes (e possíveis amantes) da cerveja arte. Com vasto conhecimento dos fundamentos da cervejaria, a marca oferece rótulos tradicionais, bem como receitas autorais e experimentais. Apoiado em seus pilares, nosso desafio foi construir uma identidade visual e seus desdobramentos para expressar os valores da marca e lançá-la no mercado, abrangendo etapas de definições estratégicas e de desenvolvimento de linhas de embalagens.

EN | Capitosa is a craft brewery with an northeastern brazillian soul that produces and talks about beer with a special view on language and the senses. Always staying true to its origin and strong personality, it is a brand that positions itself as welcoming, obstinate and consistent. Capitosa's identity is a proposal for dialogue with different audiences in an accessible way, embracing all lovers (and possible lovers) of craft beer. With vast knowledge of beer brewing fundamentals, the brand offers traditional labels as well as homemade and experimental recipes. Supported by its pillars, the challenge was to build a look and feel to achieve the brand's values in the market, encompassing stages of strategy design and packaging line development.

beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity
beer CAPITOSA cervejaria fortaleza Packaging branding graphic design Label Verbal visual identity


MILIGRAMA. DESIGN - 2021

Creative Direction: Rodrigo Gondim, Rebeca Prado e Juvenal Joaquim
Design Team: Lívia Perdigão, Zé Victor, Matheus Costa, Lorena Araújo e André Carvalho
Illustration: Zé Victor e Lorena Araújo
Photography: Jooão Studio
3D: Rodrigo Gondim e Matheus Costa
Architecture: PORO Arquitetura


AWARDS
Brasil Design Award 2021
Bronze Medal - Packaging



Cervejaria Capitosa
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