Project started in August 2012 – December 2012
Challenges facing in desgining for a tech B2B company
– Except for big players* in hosting industry there are not many small and medium players.
– To design for tech products, it requires understanding about the product.
– And more often you need an abstract design to make pages, graphhics interesting.
– B2B infrastructure companies value design but since they are not benefitting from the design. They spend less time on designs.
*GoDaddy is a big player too expect when it comes to tailored services and syupoort they suck.
I designed the layouts, set the branding, graphics except designing icons, and all the banners
Mistakes made / Lessons learned from this project
– Work only on Brand Guideline first
– Clear CTA on each page
– Each page needs to have simplr flow.
Will complete this case study later. Updated on 20 Jan 2014
Reference Designs – Banner styles
Concept for Ad or sidebar banner..
