First and Fore most, WOW! I had the chance to work on a seeding kit for Hideo Kojima and Playstation :D I was over the moon when I was brought into the office and got briefed on this project. Death Stranding is Mr. Kojima's first game launching from his breakout studio and I was able to help promote it!
Because of the ideology Hideo Kojima had in mind for Death Stranding in bringing people together our strategy team came up with the idea of having influencers together to unlock the contents of the box through decrypting the provided code. each influencer had a riddle that provided a part of the opening code, 2015. The year he started his independent studio, Kojima Productions.
Concepting and Look-&-Feel of the box
Influencer reactions