BRAND CONCEPT & DEVELOPMENT
OWNLY™
Project for Instant Foods of Mexico. Our client presented us their product, ready to eat seasoned vegan protein pouches, and gave us full freedom to create a brand concept for them. After a deep dive into the plant-based category and creative thinking, we came up with the concept and name: OWNLY represents the word "only" and "own", emphasizing how the product contains only plants and how this format makes it easy for people to make it their own by combining it with whatever their cravings or diets demand. The slogan "Plants Made Bold" supports the idea of how plant-based products can be as flavorful and complex as any other. The brand has a fun and casual tone, taking all seriousness away from choosing a vegan lifestyle and focusing on the joy of eating good stuff.
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Any other designs or adaptations not presented in this Behance project were not designed by Viand Studio. Pasta, pouch and taco illustrations in collaboration with Eduardo Pérez.
Social media photo references by Tania Malrechauffe, Priscilla Du Preeze, Paul Pan and Megan Sherlng on Unsplash.
